This is one of the best of a new genre of Augmented Reality (AR) apps to come out in the last year. I’ve played with several of these and this one by Aurasma is by far the easiest to use.
Step 1. Go to iTunes and download the app on you phone or iPad - Aurasma Lite - or do same on your Android devise. Sorry, I don’t have an Android so can’t provide those links.
Step2. Follow the very clear and easy instructions to create your own custom AR a reality.
Step 3. Have some fun! That’s it! Seriously, it took me under 5 minutes to go from “oh, this looks like a cool new and free app, I think I’ll check it out” to “Hey, look what I did to my logo.”
Once you have the app installed, view this post on your iPhone or Android and click on this link > http://t.co/BNWOkyV3 and then point your phone camera to my logo above – Focus you camera on just the logo part on the left – or below for your convenience. Yes, you need to be in front of your computer or have my business card handy to do this… Sorry, just the way it is. This app is way better suited to place based AR but this is a demo so expect a bit of weirdness.
With this app you can create a Channel and share location Auras with anyone or create and share Auras via email, SMS, Twitter or Facebook. Still trying to figure out how add a non-location Aura’s to a Channel 
Open app, point camera at the logo, have a chuckle.
My granddaughter figured out really quickly that she could chase the “monsters” around with her finger and try to squish them without loosing the 3D graphics so the potential for gaming it definitely there. She also figured out quickly that you had to keep the camera pointed at the logo although if you double tap the screen you should be able to move away from the image. She’s 4 so really, if she can figure it out so can you and your customers
Check out Discovery News for a bit more indepth information about this great app.
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2 comments
Tana says:
January 10, 2012 at 11:32 am (UTC -8 )
Where do we retrieve the AR once our phone says it’s created? I followed the steps and saw a bubble indicating it was done but I don’t know where to find it.
I still don’t understand what “it” is!
Tana
jamie says:
January 10, 2012 at 10:13 pm (UTC -8 )
Hey Tana,
You should be ale to just open the app and point the camera side of your phone to whatever you used to create an aura of. In my case it was my logo. It should start automatically.
I’m going to try and find some time to make a video tutorial for this. So easy to show, so hard to put into words
jamie