Publish your own Daily Paper with Paper.li

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A few days ago I got a request for more information about The Chilliwack Daily, a self publishing, online paper that I created with a free content aggregator/curator called Paper.li. If you’re interested in more background here is a bit of Paper.li history.

I’m not sure how many people actually read The Chilliwack Daily or any of the other Paper.li’s I have set up. I originally created the Chilliwack Daily for myself. I have it set up to search for and add Tweets about Chilliwack so that I can read it and see the news that I may have missed during a day. It never fails to offer up news and posts I have missed.

Who should use Paper.li?

Paper.li is a great tool for small businesses and not-for-profit associations. Once you set it up, it publishes itself so no one has to put any extra time or effort into it. It a simple way to get your name and interests out there. I have a few Paper.li’s including one set up for Thoughtstream on Stakeholder Engagement that just publishes Tweets, YouTube videos and blog posts that have to do with stakeholder or community engagement. I also have the Jamie Billingham Daily (it’s embedded in the sidebar on this blog) that focuses on leadership, learning and technology.

To see how easy it is to set up a Paper.li check out this great how-to video by Ian Cleary from Razor Social.

 

 

Paper.li quick tips

If you decide to set up one or more Paper.li’s think about these things in advance.

1. What will you name your Paper.li? Think of something short and descriptive. Have a couple of options on hand.

2. What sources will you include?

3. Where will you publish to? Twitter, Facebook, Linkedin? All three or just one or two? This is how the posts look.

Facebook and LinkedIn option on Paper.li

 

Chilliwack Daily Tweet

4. What time of day will you publish? You can publish weekly or daily or even twice daily and you can specify the time of day? When are your people on Twitter?

5. What do you NOT want published in your Paper/li? One of the things the video doesn’t touch on it that you can filter out content that you absolutely don’t want included.

Paper.li filters

 Paper.li is a tactic not a strategy

If your goal is to get better known in your geographic community or within your community of interest there are a few really simple things you can do and Paper.li might be a tool that can help you. Before jumping into Paper.li, or other tools for that matter, it’s a good idea to have a full plan in place.

Here are two resources that can help with that – Social Media for Non-Profits – First Steps  and Creating a Marketing Communication Plan.

Want more great ideas about marketing your small business or non-profit association? Get in touch today!

 

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Viewbix & Vidcaster – Promote Anything with Video

Reading Time: 1 minutes

A few months ago I played around with a fun little video app call Google Search Story Creator. Since then it seems to have changed how it works but the original short stories created are still available on YouTube. Their temporary story creator is here and they have a notice suggesting that this app will change more in the future.

To make some use of these I recently signed up for a Vidcaster account – the free one – and I love it!  This is my Vidcaster site and this is one we started for THOUGHTstream. Both are still in the “we’re working on it” stage but they look awesome. Then today I found Viewbix thanks to Social Times great blog.

What I like about Viewbix is that it makes it easy to embed links your Twitter feed, you blog or website, a map, a coupon, a call to action.. ok, the list goes on and on. All the features are free until November 1, 2011 at which point you will have to pay for some of the premium apps.

Bottom line, setting up the Vidcaster site and creating the Viewbix video was, in both cases, quick, easy and the free versions are useful enough with the inexpensive paid version looking to be good bang for your marketing and promotion buck. Both work seamlessly with YouTube so they can extend the reach of your current video and social media activities. Cool, eh!

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