The Law of Diffusion of Innovation Game

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The Diffusion Simulation Game was created in the Department of Instructional Systems Technology at Indiana University Bloomington. This Web version was led by Dr. Ted Frick with designers Barbara Ludwig, K. J. Kim and Rui Huang. The DSG is based on a board game originally developed by Dr. Michael Molenda and Patricia Young, and is based on research on diffusion and adoptions of innovations.”

Wikipedia has more info on the Law of Diffusion in Innovation, really cool, might even interest the “cautious adopters” out there (I didn’t like the label originally used for that group).

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