One of the areas that seems to be most challenging to people, groups, and organizations is finding and using an effective goal setting process. The graphic above is the process used by in-the-know businesses and interestingly enough, by educators and professional athletes. It’s a journey The best way to think of the entire goals setting […]
There seems to be ongoing confusion about social media strategy. The best quote I’ve seen regarding this comes from Olivier Blanchard‘s book Social Media ROI. He says: Whenever I hear people say that their company either has or sells a “social media strategy”, I cringe. There is no such thing as a “social media strategy”. It is […]
For the past few weeks I’ve been immersed in communication strategy, theory and design. Often I’m brought into conversations around communication because I’m a vocal advocate for the use of social media and networking tools. One of the challenges of using social tools like Twitter, Facebook, blogs, YouTube, etc is that it becomes easy to […]