This classic McLuhan clip predicted so much of what we’re seeing now. McLuhan enters the video at the 2:45 minute mark and suggests that there is a difference between book readers and those who were at that time embracing the “new” media of radio, television and movies.
He uses the term being “with it”. He says that we are now getting “with it” because we all get the messages at the same time, like listening to a tribal drum broadcasting messages to all who can hear. If you listen as if he’s saying these things now and not in the 1960’s you’d swear he was talking about Twitter, Facebook and the web. Maybe we’re finally as “with it” as he was back in the day 🙂